A new way of verification
A new way of verification
Seamlessly and accurately verify digital IDs with our optimized business app
Seamlessly and accurately verify digital IDs with our optimized business app
EQUAL
Equal is a digital identity platform that simplifies verification processes for consumers, employees, and businesses by integrating over 50 ID providers. Launched in 2022, Equal has served 1.25 million Indians across different sectors, with services such as Know Your Customer (KYC), digital login, and biometric verification. Focused on privacy, fraud detection, and regulatory compliance like the DPDP Act, Equal plans to expand its platform in 2024 with products like Connect, Wallet, and Face, aiming to empower 100 million Indians across various sectors.
EQUAL
Equal is a digital identity platform that simplifies verification processes for consumers, employees, and businesses by integrating over 50 ID providers. Launched in 2022, Equal has served 1.25 million Indians across different sectors, with services such as Know Your Customer (KYC), digital login, and biometric verification. Focused on privacy, fraud detection, and regulatory compliance like the DPDP Act, Equal plans to expand its platform in 2024 with products like Connect, Wallet, and Face, aiming to empower 100 million Indians across various sectors.
overview
Equal user's app
In a digital-first world, identity verification is essential for security and trust. The Equal user app simplifies this by allowing users to securely verify their identity with documents like Aadhaar and PAN, ensuring their personal information is safe and easily accessible when needed.
Equal business app
The Equal Business app complements this by enabling businesses to leverage verified identities for smooth operations. Whether it's customer or employee verification, the app provides real-time solutions, ensuring businesses can trust their users. Through flexible subscription models, companies can choose the verification level—standard, comprehensive, or express—that suits their needs, helping businesses of all sizes streamline processes without sacrificing security.
Research
Minimal research was needed for the Equal Business app since most of the groundwork was covered during the development of the Equal user app. However, I did conduct competitor research to understand how similar products operate. While their business models and product flows were simpler, Equal’s unique and more complex verification system required me to rework and refine several flows to ensure a seamless experience that supports the app's advanced features.
overview
Equal user's app
In a digital-first world, identity verification is essential for security and trust. The Equal user app simplifies this by allowing users to securely verify their identity with documents like Aadhaar and PAN, ensuring their personal information is safe and easily accessible when needed.
Equal business app
The Equal Business app complements this by enabling businesses to leverage verified identities for smooth operations. Whether it's customer or employee verification, the app provides real-time solutions, ensuring businesses can trust their users. Through flexible subscription models, companies can choose the verification level—standard, comprehensive, or express—that suits their needs, helping businesses of all sizes streamline processes without sacrificing security.
Research
Minimal research was needed for the Equal Business app since most of the groundwork was covered during the development of the Equal user app. However, I did conduct competitor research to understand how similar products operate. While their business models and product flows were simpler, Equal’s unique and more complex verification system required me to rework and refine several flows to ensure a seamless experience that supports the app's advanced features.
Design
Design
Screen design started with brand's style guide
Screen design started with brand's style guide
For the style guide, I crafted a clean, cohesive look using gradient-based colors that enhance visibility across light and dark modes, keeping the interface intuitive and balanced. Satoshi was chosen as the main font due to its clarity and versatility, with different weights and line heights providing structure and readability. Overall, the style is professional yet user-friendly, supporting easy navigation and a polished appearance.
For the style guide, I crafted a clean, cohesive look using gradient-based colors that enhance visibility across light and dark modes, keeping the interface intuitive and balanced. Satoshi was chosen as the main font due to its clarity and versatility, with different weights and line heights providing structure and readability. Overall, the style is professional yet user-friendly, supporting easy navigation and a polished appearance.
B2B web app components are simple & functional
B2B web app components are simple & functional
The components in the B2B web app are designed to be simple and functional, unlike the more visually polished user app. This difference is due to the distinct purposes of each app. While the user app focuses on creating an engaging, visually appealing experience, the B2B app is all about task efficiency and functionality. The clean and minimal design in the B2B web app ensures that tasks are completed quickly without distractions. The styling is kept simple, as the priority here is seamless task flow and user interaction, rather than aesthetic appeal. This approach allows businesses to manage tasks efficiently with minimal visual clutter.
The components in the B2B web app are designed to be simple and functional, unlike the more visually polished user app. This difference is due to the distinct purposes of each app. While the user app focuses on creating an engaging, visually appealing experience, the B2B app is all about task efficiency and functionality. The clean and minimal design in the B2B web app ensures that tasks are completed quickly without distractions. The styling is kept simple, as the priority here is seamless task flow and user interaction, rather than aesthetic appeal. This approach allows businesses to manage tasks efficiently with minimal visual clutter.
Structure, Spacing & layout
Structure, Spacing & layout
For the B2B app, I focused on a structure optimized for larger screens, using bento-box-inspired layouts to present more information on a single page. Overlays allow task switching without leaving the screen. Spacing follows an 8-pixel grid system, with 16-pixel gaps for clarity. Some panels are sticky, while others can collapse or extend, ensuring efficient task management and a streamlined user experience.
For the B2B app, I focused on a structure optimized for larger screens, using bento-box-inspired layouts to present more information on a single page. Overlays allow task switching without leaving the screen. Spacing follows an 8-pixel grid system, with 16-pixel gaps for clarity. Some panels are sticky, while others can collapse or extend, ensuring efficient task management and a streamlined user experience.
Main Dashboard
Main Dashboard
Daily Insights:
Daily Insights: Provides metrics based on the day’s verification activities. Insights include details such as verification success rates, types of IDs verified, and the number of verifications.
Recent transactions: Shows a quick overview of recent ID verifications completed by users.
Daily Insights:
Daily Insights: Provides metrics based on the day’s verification activities. Insights include details such as verification success rates, types of IDs verified, and the number of verifications.
Recent transactions: Shows a quick overview of recent ID verifications completed by users.
Calendar View displays a timeline view showing daily sessions and verifications with simple analytics and insights for each selected day.
Calendar View displays a timeline view showing daily sessions and verifications with simple analytics and insights for each selected day.
ID repository
ID repository
The ID Repository stores all verified user details in an organized manner. IDs are either automatically submitted via user apps or manually entered by businesses.
The repository displays essential information such as:
Verified IDs (Aadhaar, PAN, etc.).
Trust levels (indicating the reliability of the verification).
Time of verification and whether the verification succeeded or failed.
Details like user image, equal verification tag, and their ID information.
The ID Repository stores all verified user details in an organized manner. IDs are either automatically submitted via user apps or manually entered by businesses.
The repository displays essential information such as:
Verified IDs (Aadhaar, PAN, etc.).
Trust levels (indicating the reliability of the verification).
Time of verification and whether the verification succeeded or failed.
Details like user image, equal verification tag, and their ID information.
The repository offers:
Automatic Entries: The business receives IDs from users who scan QR codes or send their IDs through the app.
Manual Entries: For users not on the Equal platform, businesses can enter Aadhaar numbers, receive OTPs, and manually input data.
The repository offers:
Automatic Entries: The business receives IDs from users who scan QR codes or send their IDs through the app.
Manual Entries: For users not on the Equal platform, businesses can enter Aadhaar numbers, receive OTPs, and manually input data.
Workflow builder
Workflow builder
The workflow builder lets businesses customize how they want to verify users’ IDs, providing flexible automation for verification processes.
Projects & Drafts: Users can create workflows as drafts and move them into projects when finalized.
The workflow builder lets businesses customize how they want to verify users’ IDs, providing flexible automation for verification processes.
Projects & Drafts: Users can create workflows as drafts and move them into projects when finalized.
No-Code Interface: The builder allows drag-and-drop functionality to set up different verification nodes (e.g., Aadhaar check, PAN verification, biometric checks).
Custom Logic Flows: Businesses can set rules, such as “If Aadhaar is verified, proceed to PAN verification.” This allows for multi-step, custom verification processes tailored to specific needs.
No-Code Interface: The builder allows drag-and-drop functionality to set up different verification nodes (e.g., Aadhaar check, PAN verification, biometric checks).
Custom Logic Flows: Businesses can set rules, such as “If Aadhaar is verified, proceed to PAN verification.” This allows for multi-step, custom verification processes tailored to specific needs.
Templates: Predefined templates for common verification needs, like employee onboarding, are available to simplify workflow setup.
AI-Generated Flows: AI can help generate verification workflows based on input descriptions, which businesses can customize later.
Templates: Predefined templates for common verification needs, like employee onboarding, are available to simplify workflow setup.
AI-Generated Flows: AI can help generate verification workflows based on input descriptions, which businesses can customize later.
Analytics
Analytics
Analytics provide comprehensive insights into verification data, allowing businesses to track and analyze trends.
Custom Reports: Based on selected ID repositories, businesses can view reports with customizable metrics.
Key Metrics: Age distribution (from government ID data), location-based insights (from addresses), gender, frequency of verification, types of documents verified, and other key data points are available.
Visuals: Data is presented through charts and tables, making it easy for businesses to understand and act on insights.
Analytics provide comprehensive insights into verification data, allowing businesses to track and analyze trends.
Custom Reports: Based on selected ID repositories, businesses can view reports with customizable metrics.
Key Metrics: Age distribution (from government ID data), location-based insights (from addresses), gender, frequency of verification, types of documents verified, and other key data points are available.
Visuals: Data is presented through charts and tables, making it easy for businesses to understand and act on insights.
Data Export
Data Export
Export Formats: Businesses can export data from the repository in formats like PDF, CSV, or spreadsheets.
Export Settings: Before exporting, users can configure settings to filter the data (e.g., select specific dates, types of verifications, etc.).
Past Exports: A history log is available to review previous data exports.
Export Formats: Businesses can export data from the repository in formats like PDF, CSV, or spreadsheets.
Export Settings: Before exporting, users can configure settings to filter the data (e.g., select specific dates, types of verifications, etc.).
Past Exports: A history log is available to review previous data exports.
Inbox
Inbox
Messaging: In-app communication for colleagues to chat within teams.
Support: Direct access to Equal’s 24/7 support for technical issues or questions.
Messaging: In-app communication for colleagues to chat within teams.
Support: Direct access to Equal’s 24/7 support for technical issues or questions.
Notification system
Notification system
Messaging: In-app communication for colleagues to chat within teams.
Support: Direct access to Equal’s 24/7 support for technical issues or questions.
Messaging: In-app communication for colleagues to chat within teams.
Support: Direct access to Equal’s 24/7 support for technical issues or questions.
Other features
Other features
Messaging: In-app communication for colleagues to chat within teams.
Support: Direct access to Equal’s 24/7 support for technical issues or questions.
Messaging: In-app communication for colleagues to chat within teams.
Support: Direct access to Equal’s 24/7 support for technical issues or questions.
Learnings
Learnings
In a digital-first world, identity verification is essential for security and trust. The Equal user app simplifies this by allowing users to securely verify their identity with documents like Aadhaar and PAN, ensuring their personal information is safe and easily accessible when needed.
Summary
The Equal Business app complements this by enabling businesses to leverage verified identities for smooth operations. Whether it's customer or employee verification, the app provides real-time solutions, ensuring businesses can trust their users. Through flexible subscription models, companies can choose the verification level—standard, comprehensive, or express—that suits their needs, helping businesses of all sizes streamline processes without sacrificing security.
Learnings
Learnings
In a digital-first world, identity verification is essential for security and trust. The Equal user app simplifies this by allowing users to securely verify their identity with documents like Aadhaar and PAN, ensuring their personal information is safe and easily accessible when needed.
Summary
The Equal Business app complements this by enabling businesses to leverage verified identities for smooth operations. Whether it's customer or employee verification, the app provides real-time solutions, ensuring businesses can trust their users. Through flexible subscription models, companies can choose the verification level—standard, comprehensive, or express—that suits their needs, helping businesses of all sizes streamline processes without sacrificing security.
future work
Learnings
In a digital-first world, identity verification is essential for security and trust. The Equal user app simplifies this by allowing users to securely verify their identity with documents like Aadhaar and PAN, ensuring their personal information is safe and easily accessible when needed.
Summary
The Equal Business app complements this by enabling businesses to leverage verified identities for smooth operations. Whether it's customer or employee verification, the app provides real-time solutions, ensuring businesses can trust their users. Through flexible subscription models, companies can choose the verification level—standard, comprehensive, or express—that suits their needs, helping businesses of all sizes streamline processes without sacrificing security.
future work
Learnings
In a digital-first world, identity verification is essential for security and trust. The Equal user app simplifies this by allowing users to securely verify their identity with documents like Aadhaar and PAN, ensuring their personal information is safe and easily accessible when needed.
Summary
The Equal Business app complements this by enabling businesses to leverage verified identities for smooth operations. Whether it's customer or employee verification, the app provides real-time solutions, ensuring businesses can trust their users. Through flexible subscription models, companies can choose the verification level—standard, comprehensive, or express—that suits their needs, helping businesses of all sizes streamline processes without sacrificing security.