A new way of identity
A new way of identity
Seamless and secure ID transaction through an optimised user experience
Seamless and secure ID transaction through an optimised user experience
Almost 60% of Indians suspect organisations offering digital services do not protect their personal information
Almost 60% of Indians suspect organisations offering digital services do not protect their personal information
EQUAL
Equal is a digital identity platform that simplifies verification processes for consumers, employees, and businesses by integrating over 50 ID providers. Launched in 2022, Equal has served 1.25 million Indians across different sectors, with services such as Know Your Customer (KYC), digital login, and biometric verification. Focused on privacy, fraud detection, and regulatory compliance like the DPDP Act, Equal plans to expand its platform in 2024 with products like Connect, Wallet, and Face, aiming to empower 100 million Indians across various sectors.
Equal is a digital identity platform that simplifies verification processes for consumers, employees, and businesses by integrating over 50 ID providers.
The app must work on the security and privacy of the users
EQUAL
Equal is a digital identity platform that simplifies verification processes for consumers, employees, and businesses by integrating over 50 ID providers. Launched in 2022, Equal has served 1.25 million Indians across different sectors, with services such as Know Your Customer (KYC), digital login, and biometric verification. Focused on privacy, fraud detection, and regulatory compliance like the DPDP Act, Equal plans to expand its platform in 2024 with products like Connect, Wallet, and Face, aiming to empower 100 million Indians across various sectors.
Equal is a digital identity platform that simplifies verification processes for consumers, employees, and businesses by integrating over 50 ID providers.
The app must work on the security and privacy of the users
THE BRAND
THE BRAND
Identity verification
Identity verification
Equal focuses on identity verification, security, and trust. Visually, it utilizes green, black, and neon green, reflecting themes of hope, balance and growth. The frequent use of circular shapes, emphasises inclusivity and simplicity. The logo is meant to evoke the concept of balance and equality, though it may lack a direct connection to the core values of trust and security that the brand promises.
Equal focuses on identity verification, security, and trust. Visually, it utilizes green, black, and neon green, reflecting themes of hope, balance and growth. The frequent use of circular shapes, emphasises inclusivity and simplicity. The logo is meant to evoke the concept of balance and equality, though it may lack a direct connection to the core values of trust and security that the brand promises.
Online and Offline
Online and Offline
Equal focuses on identity verification, security, and trust. Visually, it utilizes green, black, and neon green, reflecting themes of hope, balance and growth. The frequent use of circular shapes, emphasises inclusivity and simplicity. The logo is meant to evoke the concept of balance and equality, though it may lack a direct connection to the core values of trust and security that the brand promises.
Equal focuses on identity verification, security, and trust. Visually, it utilizes green, black, and neon green, reflecting themes of hope, balance and growth. The frequent use of circular shapes, emphasises inclusivity and simplicity. The logo is meant to evoke the concept of balance and equality, though it may lack a direct connection to the core values of trust and security that the brand promises.
Why focus on Offline?
Why focus on Offline?
Equal focuses on identity verification, security, and trust. Visually, it utilizes green, black, and neon green, reflecting themes of hope, balance and growth. The frequent use of circular shapes, emphasises inclusivity and simplicity. The logo is meant to evoke the concept of balance and equality, though it may lack a direct connection to the core values of trust and security that the brand promises.
Equal focuses on identity verification, security, and trust. Visually, it utilizes green, black, and neon green, reflecting themes of hope, balance and growth. The frequent use of circular shapes, emphasises inclusivity and simplicity. The logo is meant to evoke the concept of balance and equality, though it may lack a direct connection to the core values of trust and security that the brand promises.
The rebrand shifts the color palette from green to blue, aligning Equal more with industry standards for security and trust, as seen in banking and other sensitive sectors. By transitioning to sharper geometric shapes like rectangles and triangles, the brand conveys a sense of strength and reliability.
The rebrand shifts the color palette from green to blue, aligning Equal more with industry standards for security and trust, as seen in banking and other sensitive sectors. By transitioning to sharper geometric shapes like rectangles and triangles, the brand conveys a sense of strength and reliability.
This new visual language, supported by a refined typography, better communicates the brand's focus on safeguarding identities. These changes position Equal as not just a service provider, but a guardian of personal information, ensuring a future where trust and security are at the forefront of its visual identity.
This new visual language, supported by a refined typography, better communicates the brand's focus on safeguarding identities. These changes position Equal as not just a service provider, but a guardian of personal information, ensuring a future where trust and security are at the forefront of its visual identity.
What should happen now?
What should happen now?
Equal focuses on identity verification, security, and trust. Visually, it utilizes green, black, and neon green, reflecting themes of hope, balance and growth. The frequent use of circular shapes, emphasises inclusivity and simplicity. The logo is meant to evoke the concept of balance and equality, though it may lack a direct connection to the core values of trust and security that the brand promises.
Detailed analysis
Dashboard
Equal focuses on identity verification, security, and trust. Visually, it utilizes green, black, and neon green, reflecting themes of hope, balance and growth. The frequent use of circular shapes, emphasises inclusivity and simplicity. The logo is meant to evoke the concept of balance and equality, though it may lack a direct connection to the core values of trust and security that the brand promises.
Detailed analysis
Dashboard
Equal focuses on identity verification, security, and trust. Visually, it utilizes green, black, and neon green, reflecting themes of hope, balance and growth. The frequent use of circular shapes, emphasises inclusivity and simplicity. The logo is meant to evoke the concept of balance and equality, though it may lack a direct connection to the core values of trust and security that the brand promises.
Equal focuses on identity verification, security, and trust. Visually, it utilizes green, black, and neon green, reflecting themes of hope, balance and growth. The frequent use of circular shapes, emphasises inclusivity and simplicity. The logo is meant to evoke the concept of balance and equality, though it may lack a direct connection to the core values of trust and security that the brand promises.
Equal is a digital identity platform that simplifies verification processes for consumers.
Equal is a digital identity platform that simplifies verification processes for consumers.
Equal is a digital identity platform that simplifies verification processes for consumers, employees, and businesses by integrating over 50 ID providers.
Equal is a digital identity platform that simplifies verification processes for consumers, employees, and businesses by integrating over 50 ID providers.
Equal is a digital identity platform that simplifies verification processes for consumers, employees, and businesses by integrating over 50 ID providers.
Equal is a digital identity platform that simplifies verification processes for consumers, employees, and businesses by integrating over 50 ID providers.
Equal is a digital identity platform that simplifies verification processes
Equal is a digital identity platform that simplifies verification processes
Equal focuses on identity verification, security, and trust. Visually, it utilizes green, black, and neon green, reflecting themes of hope, balance and growth. The frequent use of circular shapes, emphasises inclusivity and simplicity. The logo is meant to evoke the concept of balance and equality, though it may lack a direct connection to the core values of trust and security that the brand promises.
Equal focuses on identity verification, security, and trust. Visually, it utilizes green, black, and neon green, reflecting themes of hope, balance and growth. The frequent use of circular shapes, emphasises inclusivity and simplicity. The logo is meant to evoke the concept of balance and equality, though it may lack a direct connection to the core values of trust and security that the brand promises.
